Natural Networking

Natural Networking

Looking for a new job? One of the most effective things you can do is craft a clear, simple message about what you're looking for. That way, when you talk to friends, family, or new connections, they actually know how to help.

Before becoming a professional interview coach, I spent a decade in advertising research, and one thing was crystal clear: the simpler the message, the more effective it is. (And repetition helps too!)

If you’re in a job transition, having a clear way to describe what you do and most importantly what you want next makes it easier for people to connect you with opportunities. Here’s how to create one:

If you want to stay in the same industry or role:

Example:
"I write Ruby on Rails code and am particularly interested in working for a start-up company, ideally one focused on renewable energy."

Why it works:
> Clearly states what you do (“I write Ruby on Rails code”)
> Defines what you want (“to work for a start-up company”)
> Adds helpful details without being too restrictive (“ideally one focused on renewable energy”)

Another example:
"I grow and arrange flowers and I’m looking to connect with businesses that want weekly flower deliveries, like hotels, restaurants, or architecture firms."

Same structure:
> What you do (“I grow and arrange flowers”)
> What you want (“to connect with businesses who want flowers delivered weekly”)
> Extra details to help people think of a specific business. You’re hoping they will say…"How fun. I have a friend who is a manager at a hotel; I can connect you if you’d like.”

If you’re switching industries, or don’t have a job title to use:

This can feel trickier, but you can still be clear and compelling.

Example:
"I’ve worked in change management consulting helping implement a top-down approach, but what I’d love to do next is help mid-sized companies identify inefficiencies and build more employee-driven processes."

Even if there’s no perfect job title for what you want, this approach states the problem you solve and the kind of company that might need you.

This kind of clarity makes it easy to weave what you’re looking for into everyday conversations.

This also of course works in the setting of a networking event. Bonus tip for that context (especially if you don’t love getting conversations started), try wearing something interesting that invites comments—it’s an easy way to open up a dialogue! Bright shoes, a pin, jewelry, or maybe a floral crown….

If you need help getting clear on what you want next, that’s what I’m here for. (Also, I’m always up for talking about floral art.)